Consumer Testing Our Shampoos

As part of our effort to create our own shampoo brand, we undertook a range of testing with consumers in our target market.

In addition to interviews to learn how often they use shampoo, what they think about sachets, what factors weigh on their decisions etc., we also handed out a range of samples for them to test at home in bottles.

Here are some photos of testers at a municipal waste recycling facility receiving their samples…